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Internet service provider Sky continued to attract more broadband subscribers in the first three months of 2011, it has been revealed.

The broadband provider achieved 155,000 net broadband additions during the first quarter of the year, as overall Sky subscriber numbers rose to 3.2 million.

Some 26 per cent of Sky customers currently subscribe to a TV, home phone and broadband bundle, representing a 40 per cent increase on 12 months ago.

As a result, the average amount paid per customer increased by eight per cent to a total of £544 per year.

Sky Chief Executive Jeremy Darroch said the quarterly results represented "another good performance" in what has been a tough consumer environment.

Overall profits at BSkyB increased by 24 per cent to £790 million in the nine months to March 31st, the company's latest trading report revealed.

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