Internet service provider TalkTalk has launched a new social networking website designed specifically for dogs.
The barking mad service, which goes online today (Friday April 1st) and was designed by British Animal Research Kennels (BARK), will allow millions of our canine companions to communicate with their friends online.
WoofWoof is described as a "revolutionary 'pet-to-pet'(P2P) communications technology" that decodes noises from dogs and converts them into status updates in English.
Consumers simply need to download the P2P software from TalkTalk's website, and attach a microphone to their computer.
According to the broadband provider, around 14 per cent of dog owners who use social media websites have set up accounts for their loyal pets.
Mark Schmid from TalkTalk said: "Canine social networking is a big market and it's growing rapidly. There are nearly half a million dog profiles on sites like Facebook.
"Currently they rely on their human owners to provide their status updates , but we wanted to give dogs a better social networking experience by letting them share their own thoughts and feelings directly."
The news is sure to excite dogs and their owners up and down the UK, however the timing of the release looks a touch suspicious to say the least.