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More than four out of five business broadband customers believe their internet service provider (ISP) cannot meet their future needs, it has been reported.

A new study conducted by business ISP Powernet indicates that 83 per cent of subscribers hold concerns over customer service levels moving forwards.

This finding is particularly concerning given that 77 per cent of respondents said broadband is critical to the future of their business.

Some 45 per cent of IT decision makers said reliability and customer service are their major broadband priorities, ahead of download speeds.

Tony Tugulu, Chief Executive Officer at Powernet, noted that in the rush to offer faster and faster services, too many business ISPs are neglecting what UK businesses actually want.

"If ISPs focused more on putting in place the infrastructure that guaranteed a reliable, always-on service, the level of satisfaction would surely be greater and businesses would be better placed to thrive as a result."

Last month, Stuart Crawford-Browne, Director of Service Industries Research at JD Power and Associates, claimed that UK ISPs should be doing more to ensure maximum customer satisfaction.

"Broadband users want it to be faster, less expensive and constantly available without interruption," he commented.

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