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Virgin Media broadband bundle subscribers are set to be boosted by the launch of 3D content on the firm's on-demand TV service.

Disney and Paramount Pictures have signed a deal with the internet service provider to show films including Jackass 3D and Tron: Legacy on the platform.

Rival subscription TV provider Sky is already offering a range of 3D content to its broadband TV bundle subscribers.

Aleks Habdank, Director of On-Demand Television and Strategy at Virgin Media, said the firm was "thrilled" to be adding "an exciting range" of new movies to its video service.

He described Disney and Paramount Pictures as being two of the biggest studios in the world.

"Virgin Media pioneered 3D on-demand in the home last year, and we're continuing to deliver a range of 3D content that's available to all of our customers," Mr Habdank stated.

"Now coupled with our new TiVo-powered service, we are able to provide viewers with the most compelling TV offering in the UK."

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