Internet service provider Virgin Media is to add two new channels to its subscription TV platform.
From April 26th 2011, broadband TV bundle subscribers will be able to tune in to Sky Arts 1 HD and Sky Arts 2 HD, the firm has announced.
Virgin Media customers will be able to watch cultural programmes including The Book Show, Songbook, Rock and Roll Exposed and Sky Arts Cinema with Mike Figgis.
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, explained that all of the firm's XL TV customers, including those using the new TiVo powered IPTV service, will have access to the channels.
"Virgin Media's TV service provides unbeatable value and, now with 19 HD channels for no additional monthly fee, we're going from strength to strength," she stated.
"We'll continue to develop our next-generation digital entertainment platform, with more HD channels and On Demand content to be announced throughout the year."
John Cassy, Director of Sky Arts, said the channels launch on Virgin Media's TV service would help bring the arts to a new audience.