The two founders of Be Broadband have established a new start-up internet service provider, it has been announced.
Boris Ivanovic and Dana Pressman Tobak have launched Hyperoptic, which aims to deliver symmetrical 1Gb fibre-optic broadband services to households and businesses.
The firm is initially aiming to rollout fibre services to larger residential buildings and offices in London, while other cities could stand to benefit in the future.
Hyperoptic's President Boris Ivanovic said he was passionate about "pushing the boundaries of online connection speed".
"Consumers, especially in the UK, simply accept that their online connection is not as fast as the package they buy into," he stated.
"For the Hyperoptic team this is not acceptable. We want to open people's minds to the future beyond broadband and enable them to connect, explore and be satisfied – our technology will not disappoint."
Be Broadband, now part of the Telefonica Europe group, was originally established in 2004.