Internet service providers (ISPs) may be forced to raise broadband prices in the future, according to France Telecom, the owner of Orange.
Pierre Louette, General Secretary of the ISP – whose UK arm recently merged with T-Mobile – claimed that higher consumer demand for data will force broadband providers to invest heavily in their networks.
He explained that the growing popularity of online gaming and video is applying greater pressure on broadband networks, reports the Telegraph.
"If you look at what customers are doing online, they're asking for more data and better networks," Mr Louette stated.
"That means we need to invest across the industry and if people are using more of a service they will pay more for it."
He said that while Orange has no immediate plans to increase its prices, this is likely to be the result of consumer demand for data in the future.
In the UK, Orange recently launched a new three months' free broadband offer on its Home Broadband and Off-Peak Calls package.