Internet service provider (ISP) Virgin Media has taken the bold step of extending its current cashback offer to a wider range of broadband deals.
The ISP is now offering both standalone internet and broadband bundle subscribers the opportunity to receive £50 off their first bill.
Running alongside the firm's existing introductory broadband deal discounts, the offer enables consumers to make significant savings.
Virgin Media's 10Mb broadband package currently offers unlimited downloads, a free wireless broadband router and unlimited weekend calls for just £5 per month.
From month four, the price rises to £13.50 per month plus landline fee, however with £50 cashback included straight away, major savings are possible.
Consumers taking out a 30Mb broadband package enjoy the same range of features, paying just £8.50 per month for three months, down from £18.50, for super-fast downloads.
The 30Mb package offers the additional incentive of a free installation worth £40, as does the ISP's ultra-fast 50Mb and 100Mb broadband deals.
Virgin Media 50Mb broadband is priced at £15 per month (rising to £25), while the 100Mb package costs £35 per month with no introductory discount. A free super-fast Wi-Fi router is included with these higher tier deals.
Meanwhile, consumers seeking digital TV services with their Virgin Media broadband bundle can also benefit from the ISP's new promotion.
The Broadband, TV and Phone package costs £20 per month and offers 10Mb downloads, 65 channels and weekend calls, while a £5 per month upgrade available for 30Mb broadband speeds.
Households signing up for the 30Mb broadband bundle pay just £20 per month for the first six months, in addition to their £12.99 landline fee.
For consumers seeking the full range of 100 channels with 10Mb broadband, the cost goes up to £26 per month with no discount.
And at the top end, consumers can pay £31.50 per month for 100 channels with 50Mb broadband, enjoying a £5 per month discount for the first half-year.
As well as £50 per cent off their first bill, all Virgin Media Broadband, TV and Phone subscribers receive a free connection worth £40.
But UK households do not need to take a Virgin Media landline with weekend calls to capitalise on the £50 cashback offer – standalone broadband deals are also available.
10Mb broadband is priced at £16 per month (rising to £21 after three months), 30Mb costs £23.50 per month (28.50), 50Mb is priced at £30 per month (£35) and standalone 100Mb broadband is £45 per month for the duration of the contract.