A Midlands-based broadband provider is supporting government calls for greater parental controls over online content.
SO Internet, which is headquartered in Kidderminster, said it should be easier for broadband users to restrict access to adult material over the internet, reports ISPreview.co.uk.
Paul Sillars, Managing Director of the broadband provider, said the UK risks "heading down a cul-de-sac" if the debate continues to focus on freedom of speech issues.
"This is not about deciding what is right or wrong for children to see, this is about firstly giving parents the ability to choose and control what is viewed, downloaded, or streamed."
Mr Sillars said that SO Internet, which specialises in content filtering, is eager to play a part in discussions over the subject.
"I am excited that SO Internet can play a part is these discussions and provide a solution that can help towards resolving this increasing problem," he added.
The government is currently engaging with a number of UK broadband providers over a new Industry Code of Conduct for content filtering.