CityFibre Holdings' Chief Executive Greg Mesch says he is unconcerned about BT's decision to bring fibre broadband services to Bournemouth.
The city has been included on the roster for BT's latest super-fast broadband rollout, with an upgrade scheduled for 2012.
As a consequence, CityFibre - which recently revived the i3 group's 100Mb fibre broadband project – has a new rival in Bournemouth.
However, Mr Mesch explained that the CityFibre network will see connections delivered directly to homes and businesses, with no copper drop.
He told the Echo that copper running into the home, while cheaper to roll-out, cannot compete with the "brute strength, ultra-fast speeds and future-proofed qualities" of a true fibre-to-the-home network.
"Our network, already over 20,000 homes strong and the largest in the UK, will be ready for services by the end of the year," Mr Mesch stated.
"We have shovels in the ground and intend to complete the Bournemouth network to some 60,000 homes by mid-2013."