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The total amount of global internet traffic will quadruple by 2015 as broadband adoption rates continue to increase, it has been reported.

According to Cisco's Visual Networking Index, 966 exabytes per year will be consumed within five years as 15 billion individual devices connect to the web.

The firm has projected an increase in internet traffic of 200 exabytes between 2014 and 2015 alone, taking the total to near one zettabyte – or a trillion gigabytes.

Cisco claimed that a number of factors will contribute to rising broadband data usage over the next few years.

The firm said that an increasing number of devices will encourage wider broadband adoption, with the growing popularity of media tablets and dongles particularly pertinent.

There will be approximately two internet connected devices for every member of the global population by 2015, according to the report.

Rising numbers of broadband users will also contribute to the increase in data consumption, with another three billion people taking out subscriptions by the middle of the decade.

Cisco said a four-fold increase in the average fixed broadband speed is expected to be seen between 2010 and 2015, which will also encourage increased usage.

The firm predicted that the average broadband connection will be capable of 28Mb within five years, up from 7Mb last year.

Average broadband speeds have already doubled from around 3.5Mb to 7Mb in the last 12 months, Cisco added.

Reshaad Sha, strategy director at Cisco Internet Business Solutions Group, said the explosive growth in internet data traffic, especially video, "creates an opportunity in the years ahead".

He said that the evolution of broadband networks is playing a crucial role in the "rapid expansion" of internet activity across the world.

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