Sky has announced plans for a new service which will allow its subscription TV customers to watch content using a range of mobile devices.
From next month, Sky TV subscribers will be able to tune into more than 30 channels on their PCs, laptops, mobiles and tablets at no extra charge.
Sky Go – which launches on July 6th 2011 - will provide flexible access to Sky content across multiple devices such as the iPad, PC and Mac.
The product will bring together Sky Player and Sky Mobile TV to enable consumers to watch their favourite shows online irrespective of their location.
Each Sky home will be entitled to register up to two devices, through which they can enjoy access to all five Sky Sports channels, Sky Movies, Sky News, Sky 1, Sky Atlantic, Sky Arts, MTV, Disney, G.O.LD, Nickelodeon, NatGeo, History, Eden and ESPN.
A selected range of on-demand content will also be available with the Sky Go service, which will carry a monthly subscription cost of between £15 and £40.
Stephen van Rooyen, Deputy Managing Director of Sky's Customer Group, said the explosion of tablets demonstrates the increasing consumer demand for accessing entertainment and communicating on the move.
"We have already responded to this by offering a range of services, including live TV, across many new innovative platforms and devices, like laptops and iPhones," he stated.
"Clearly the consumer appetite is there, and it's growing. In responding to that, and to create even more value, choice and flexibility for our customers, we are now going to offer online and mobile access to Sky content at no extra charge."
Mr van Rooyen said the development of a nationwide Wi-Fi network will in future help Sky provide an even greater online TV experience to its customers.