Telecoms firm O2 is gearing up to launch a new super-fast fibre broadband network, it has been revealed.
The broadband provider has announced plans to conduct a fibre-optic trial later this year, which could lead to a full UK service launch.
If so, the firm would go head to head with rival broadband providers BT and Virgin Media which are currently rolling out super-fast fibre networks across the UK.
At present, O2's plans appear somewhat tentative, with no date or location confirmed for the technology trial.
Felix Geyr, the firm's Head of Home Broadband, was only able to confirm that a commercial pilot will take place in the UK during 2011.
He explained that an increasing number of O2 customers have been asking about the firm's plans for fibre broadband in recent months.
"What we are determined to do is offer a service that has all the things you love about our existing LLU broadband packages - great service and support and of course super-fast speeds," he stated.
"While I can't give too many details of the service at this stage we want to ensure that we will provide the right customer experience in place before we go live."
Mr Geyr said that O2 is currently looking at the infrastructure needed, and will provide further details when available.
"Fine tuning of the packages, including pricing, is currently being decided and I will update you over the coming months when we have more detail," he added.
A fibre broadband pre-registration programme, which prioritises existing O2 customers, will be launched, Mr Geyr revealed.
Meanwhile, O2 subsidiary Be Broadband has also announced plans to establish a foothold in the fibre-optic broadband market.
The firm said it is looking to provide super-fast downloads to UK consumers, but unlike other broadband providers, will be looking to supply these in conjunction unlimited data allowances.