Improvements to Oxfordshire's rural broadband network must be prioritised, a local business figurehead has claimed.
Speaking to the Oxford Mail, Nigel Wild, President of the Oxfordshire Chamber of Commerce, said urgent upgrades are needed in order to improve the competitiveness of local businesses.
"My broadband service is appalling – I have a little piece of copper wire which makes it very difficult to send even a photograph," he noted.
Mr Wild, who runs a business consultancy operation from home in Ascott-under-Wychwood, said it is "amazing" how poorly the area is served for broadband.
He said that high-speed internet is now an essential business tool, and Oxfordshire companies are being quickly left behind.
"If we are moving towards cloud computing, where everything is conducted on the internet, then we will need good broadband to do that," Mr Wild added.
The government has established a £530 million broadband fund designed to help improve broadband connectivity in rural areas