Broadband provider and satellite broadcaster Sky has boosted the appeal of its high definition services with a new promotion.
For the next three weeks, the firm is offering three months' free subscription to new Sky+HD customers joining with Sky Sports or Sky Movies.
The offer, which also applies to existing Sky TV subscribers upgrading to the firm's HD service, enables significant savings to be made over the three-month period.
Ordinary, the Sky+HD package costs an additional £10.25 per month.
Included as part of the deal is a free Sky+HD box worth £49, which enables viewers to pause, rewind and record live programmes.
Users can also record and store content from one channel while watching another.
New Sky+HD subscribers can also benefit from a free standard set-up worth £30, helping to reduce initial costs.
Households must subscribe to the service on a 12-month contract in order to take advantage of the deal.
They must also sign up for Sky+HD before June 23rd, when the offer is being withdrawn.
As an additional incentive, new subscribers are currently being offered a £50 Marks & Spencer voucher when they subscribe, allowing them to make savings at the high street chain.
New customers joining Sky TV with a standard viewing package also receive a voucher, but for £25 rather than £50.
In a separate deal, Sky is currently offering three months' free broadband to existing Sky TV customers choosing to sign up for home phone and internet services.
Subscribers choosing to bundle their satellite TV, broadband, phone and landline services can save £7.50 per month during this introductory period.