O2 will offer its customers a range of location-based money-saving deals at leading high street brands.
The broadband provider has revamped its Priority Moments initiative to bring customers exclusive offers and special experiences direct to their mobile phones.
During the launch period there will be over 40 individual offers from 30 brands, including Odeon, Harvey Nichols and Zizzi, available for O2 customers to use at over 3,500 high street outlets across the country.
O2 said the deals and offers have the potential to save each of its 22 million UK customers £105 each month.
Available as a free download for iPhone and Android customers and any O2 customer with a WAP-enabled device, Priority Moments offers customised, location-based deals that don't need to be printed out or found elsewhere on the web – customers simply show the offer on the screen of their handset to redeem it.
Exclusive offers include half price Odeon cinema tickets from Sunday to Thursday, a complementary Harvey Nichols tote bag with every purchase of fashion or beauty over £25, half price WH Smith's 'read of the week' and a starter and main course for £10 or a free glass of prosecco and dough sticks at Zizzi.
Other brands that are part of Priority Moments include Toni & Guy, Yo! Sushi, French Connection, National Express, Ask Pizza, JJB Sports and Hotel Chocolat.
O2 Marketing and Consumer Director, Sally Cowdry, said: "O2 is a trusted brand and through Priority Moments we have established long term partnerships with well-loved and respected brands that people want to engage with regularly.
"You will consistently find offers and experiences from O2 and these companies over a long period of time."
To access the service customers can simply text 'moments' to 2020.
O2's current monthly mobile broadband package, offering 1GB and unlimited Wi-Fi for 30 days, costs £10.21 a month.