Plusnet is planning to move into the business-to-business and reseller markets, it has been reported.
The provider, which is owned by BT, intends to attract resellers struggling with the costs of running their own network, reports ChannelWeb.
It will offer white-label broadband services on a so-called 'pay as you grow' model, Plusnet's head of business Nick Silverwood told the website.
"We do not have minimum volume requirements," he said.
"We will work with someone who needs 50 lines, right through to someone who needs 5,000 or 10,000. A lot of resellers with their own private networks do not want the CapEx investment of moving to the next level, [and technologies such as] fibre-to-the-cabinet and fibre-to-the-premise."
Plusnet today (Tuesday July 12th) launched a new deal in which customers signing up to its Value Broadband and Home Phone Evening and Weekend or Anytime phone packages will enjoy four months' free broadband.
New customers have until August 23rd to sign up.