closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
TalkTalk Logo 2017 blue

TalkTalk has been instructed to withdraw a broadband advert after the Advertising Standards Authority (ASA) upheld a complaint from BT.

In the TV promotion, TalkTalk claimed that customers could save over £140 per year on internet and home phone calls by switching to its broadband services.

However, BT accused the broadband provider of exaggerating the savings that could be made by UK households.

The telecoms giant said that while some customers who had switched to TalkTalk may have saved £140, the average reduction in expenditure would be lower.

TalkTalk responded by claiming that the advert made clear this was a theoretical saving, based on the amount a customer was paying for broadband and calls before switching.

The broadband provider claimed that by including question marks on the screen when the £140 figure was quoted, it was suggesting that this level of saving was achievable, but not guaranteed.

However, the ASA took a dim view of the advert and instructed TalkTalk to avoid repeating it in its current form.

"We did not consider that the methodology was sufficiently robust to support a savings claim," the ASA ruling stated.

"The ad exaggerated the savings that customers to whom the ad was addressed were likely to achieve and was misleading."

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Patricia.Green.92 1 day ago Scientists use infra-fed to make... I was paid 104000 bucks past year by doing an on-line task furthermore I was able to do it by w­orking in...
  • Amy.Mercado 1 day ago Sky Q customers to get F1 races... I was paid 104000 dollars last 12 months by doing an online job moreover I was able to do it by w­orking...
  • Jean Hollingsworth 1 day ago EE broadband customers to lose... I have a few years of important emails saved in folders on my fsmail email, do I have to transfer the lot...

Search news