TalkTalk business will bring super-fast broadband to Middlesbrough.
The company has said it will roll out 16 super-fast broadband exchanges in the town in the coming months.
Paul Lawton, Managing Director of TalkTalk Business, told nebusiness.co.uk the move was a "major shot in the arm" for thousands of firms which depend on broadband connectivity as the "lifeblood" of their business operations.
Mr Lawton acknowledged the government's £830 million commitment for country-wide high-speed broadband by 2015 but said more work needs to be done.
"Time is of the essence for local companies which rely on business grade broadband connectivity for performance, productivity and growth," he told the news provider.
TalkTalk recently affirmed its commitment to rural broadband, saying its network of more than 2,000 exchanges currently covers more than 85 per cent of the UK population.
Communications Director Mark Schmid issued the call in a blog post in response to research that suggested a disparity between broadband speeds and prices in urban and rural areas.