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Broadband adoption rates increased by seven percentage points between 2010 and 2011, it has been reported.

According to latest figures from media regulator Ofcom, the number of households in the principality with a broadband connection has risen from 64 per cent to 71 per cent.

Wales is now only slightly behind the UK average (74 per cent) in terms of broadband adoption rates.

Rhodri Williams, Ofcom's Director in Wales, said broadband has the capacity to change people's lives and make "an enormous contribution" to revitalising the Welsh economy.

"It is good to see Wales making great inroads in the take-up of broadband," he stated.

"People are taking advantage of the broadband services and initiatives being made available to them, and this has contributed to the sharp rise in broadband take up."

Mr Williams said Ofcom is helping to drive this process forward by promoting competition and encouraging investment.

And coupled with financial assistance from the Welsh and UK governments, and growing investment from broadband providers, this will ensure citizens and consumers in Wales get the broadband services that they want, he added.

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