BT Openreach has launched a new Copper Incentive Scheme in a bid to boost uptake of BT broadband services, it has been reported.
The firm is to provide financial incentives to other broadband providers who sign up new customers using BT's copper line network.
BT provides wholesale access to its internet infrastructure to a variety of other service providers, with connections reliant upon a BT phone line.
The telecoms giant is seeking to attract customers back from broadband providers which operate their own networks, such as Virgin Media.
A BT statement read: "This offer is intended to incentivise communication providers to utilise lines that have previously been installed but where use has now been stopped."
It is also designed to encourage the installation of additional lines for existing customer premises, the firm stated.
"[The offer] is based on incremental growth net of early cancellations above a pre-determined Background Threshold run-rate."
For each incremental line, broadband providers will receive a £50 incentive payment, BT explained.