Up to 300 pubs and bars around the UK are to be equipped with wireless broadband services, it has been announced.
Working in conjunction with Dutch brewer Heineken, BT Openzone is to create the Wi-Fi hotspots by the end of next year.
Initially, 100 locations across London will be equipped with wireless broadband, with others to follow in the regions at a later date.
BT customers will be able to use the service for free, enabling them to browse the internet while they enjoy a quiet pint or meal.
Rick Lawrence, Marketing Manager at Heineken UK, said the partnership with BT reinforces the brand's reputation as "a leading player" in the development of technology.
"Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business," commented BT Openzone's Chief Executive Chris Bruce.
He said it is "an exciting time" to be involved in hospitality marketing.
In related news, The Cloud has announced plans to launch free Wi-Fi services at 450 Caffè Nero outlets across Britain.