Fluidata is inviting UK broadband providers to use its rural broadband network to deliver high-speed web services to people in the countryside.
The firm says its aggregated wholesale network removes the need for service providers to invest in rural broadband infrastructure.
Broadband providers will be able to interconnect into the platform, allowing them to deliver high-speed web services in the 'final mile' of the UK, reports ISPreview.co.uk.
Piers Daniell, Managing Director of Fluidata, explained that broadband providers simply need to pay a one-off fee of £1000 to join the network, which will provide access to many of the areas benefiting from rural broadband investment.
"The cost to an ISP of building a last-mile network or connecting to one across the country can be significant, dramatically reducing take up and hence limiting choice of provider to the end user," he stated.
"By offering ISPs an opportunity to use our network, that cost is removed and instead shared between the thirty or so providers already using the platform for more standard DSL services."
Mr Daniell said that with the government pushing back the timescale for universal 2Mb broadband to 2015, there is a pressing need for an alternative.