Yorkshire-based broadband provider Plusnet is no longer charging customers to phone its customer services centre.
The firm, which has its headquarters in Sheffield, has launched a freephone 0800 number in a bid to improve the overall customer experience, reports ISPreview.co.uk.
Previously, subscribers seeking to contact Plusnet by phone were required to dial an 0845 number, meaning they faced potentially high call charges.
The broadband provider has launched a television advertising campaign to promote the revamped service.
A spokesperson for Plusnet commented: "The ad primarily promotes our award-winning, UK-based, 24/7 customer support which is only going to get better when we switch to using 0800 support numbers."
Plusnet offers a variety of broadband deals, including internet and home phone packages, to UK households.
Earlier this year, the firm launched 40Mb fibre-optic broadband packages, which come with a monthly usage allowance of either 40GB or 120GB.
Households based in one of Plusnet's low-cost areas pay £16.49 per month for a Plusnet Value Fibre package, or £21.49 for Plusnet Extra Fibre.
In other areas, Plusnet Value Fibre costs £22.99 per month – albeit with a £6 per month discount for the first three months – while Extra Fibre costs £27.99 per month over an 18-month contract.
A free installation worth £50 is included for all fibre customers, as is a wireless broadband router worth £40.
In terms of ADSL broadband deals, which are available on a non-contract basis, prices start from £6.49 per month.
Broadband & Calls, which offers up to 20Mb download speeds, a 10GB usage allowance and evening and weekend calls is available for £6.49 per month plus an £11.99 line rental fee.
For an Anytime Calls upgrade, households are required to pay an additional £3 per month.
Plusnet Extra Broadband and Calls, which offers up to 20Mb broadband speeds and a 60GB usage allowance, is slightly more expensive at £11.49.
Consumers seeking 24/7 inclusive calls – rather than simply evenings and weekends – are required to pay £14.99 per month.