Broadband provider TalkTalk has announced a special giveaway promotion – the firm has thousands of X Factor tickets up for grabs.
The telecoms firm is again sponsoring ITV1's hit Saturday night talent contest, which it claims will be "better than ever" in 2011.
TalkTalk has announced plans to give away 100 tickets every day for 100 days to broadband customers entering its music challenge on Facebook.
Tickets for December's live final are available to fans who upload the best videos at facebook.com/TalkTalkXFactor.
"The nation's budding pop stars can create their own music video and they might even get it screened in front of millions on our X Factor ad breaks each week," explained TalkTalk's Commercial Director Tristia Clarke.
"There are literally thousands of opportunities to claim tickets to the finals and get on TV so get creative and good luck."
X Factor returned to UK television screens this week with three new judges – only Louis Walsh remains from the panel's 2010 line-up.