Broadband customers want three things from their service provider - value, great customer service and ease-of-use, it has been claimed.
Jamie Ford, Chief Executive Office at Plusnet, claimed that price and usability are very much at the forefront of consumers' thoughts when they look for a broadband provider.
"To many households, phone and broadband has become as important as gas and electricity," he commented.
"It is clear that people want a service that is value for money and at the same time easy to use."
He was commenting after research conducted by the Sheffield-based broadband provider shed light on consumers' internet service choices.
Plusnet found that 64 per cent of people view price as being the single most important factor when selecting a new home phone and broadband package.
Additionally, 12 per cent of respondents said they would make a decision based on customer service provision.
And a further ten per cent said the ease of setting up a new service was the most important factor in choosing their provider.
Mr Ford commented that Plusnet strives to give customers what they want - an honest, straightforward service at "seriously competitive prices".
"In fact, if you find a better price for standalone broadband, we'll match it," he pledged.
Plusnet is currently offering up to half-price broadband for 12 months when consumers take its home phone service.
Up until October 5th, households can sign up for internet and calls with a free set-up and wireless broadband router from just £15.23 a month.
Earlier this year, Plusnet was named as a Which? recommended broadband provider – a seal of approval from the leading consumer watchdog.
Plusnet has received six customer service awards during 2011 and been highly commended 13 times across the industry for its product and services.