Tablet and dongle users heading to New Zealand for the 2011 Rugby Union World Cup are being offered a special discount tariff with Three.
The mobile broadband provider has slashed data roaming costs for customers heading to the southern seas this autumn for the seventh staging of the tournament.
Three customers will receive a discount of almost 80 per cent when they use their dongle or media tablet to access the internet.
All subscribers can take advantage of the special roaming deal at no extra cost, allowing them to keep in touch with friends and family, and check all the latest tournament news online.
Three's data roaming prices in New Zealand have been cut to the equivalent price customers are charged while using data in European countries.
The cost will be £1.28 per MB, down from the standard £6 per MB – giving mobile broadband users a welcome boost as they prepare to catch their round-the-world flight.
According to Three, this is the cheapest standard rate data roaming charge for UK mobile data customers travelling to New Zealand for the World Cup.
Thomas Malleschitz, Marketing Director at the firm, commented that mobile broadband has "revolutionised" how people keep in touch with friends and family, the latest news, sports results, and much, much more.
"But the cost of roaming abroad can be ferociously high, and that leaves people with the fear of bill shock," he stated.
"So despite being on the other side of the world, by getting the data price for roaming in New Zealand down to the same rate as roaming in Europe, Three's customers can continue to stay connected and share their experience of rugby's biggest tournament."
The tournament – set to be the largest sporting event ever staged in New Zealand - kicks off on September 9th with the hosts, the All Blacks, taking on Pacific islanders Tonga at Eden Park in Auckland.
Pool B rivals England and Scotland kick off their respective campaigns on September 10th against Romania and Argentina.
A day later, Ireland face the United States in Pool C and Wales face Pool D favourites South Africa in the capital Wellington.