Consumers visiting John Lewis department stores across the UK will soon be able to take advantage of wireless broadband services, it has been revealed.
BT Openzone is set to deploy Wi-Fi hotspots in the firm's UK stores, enabling laptop, smartphone and tablet users to access the internet on the go.
John Lewis IT Director Paul Coby described the news as "a major development" in the firm's vision for multi-channel retail.
"We have made great progress with online which is now growing at between 25 per cent and 30 per cent compared to last year and amounts to circa 20 per cent of our revenue," he stated.
"We know our customers are mobile and want to be connected anywhere, anytime and any place."
Mr Cody said John Lewis is committed to providing connectivity and easy access to its "fantastic assortment" of products through its customers' smartphones, iPhones and iPads.
Chris Bruce, Chief Executive of BTOpenzone, suggested that John Lewis will undoubtedly increase brand affinity and business using free Wi-Fi to engage and excite shoppers.