Orange is now offering free online security and parental control software for all new home broadband customers, it has been reported.
The news comes after the government reached an agreement with TalkTalk, BT, Virgin Media and Sky to provide broadband customers with an option to block adult web content at the point of purchase.
Orange is offering McAfee AntiVirus Plus 2012 + Parental Control software – which ordinarily costs £49.99 per year – free with home broadband for 12 months.
Speaking to ISPreview.co.uk, Orange's Marketing Director Sylvain Thevenot said the firm advocated measures which provide parents with a choice of tools, enabling them to take extra steps to manage their children's internet access.
"Orange has already announced offering award-winning, simple-to-install Parental Controls software free to all its home broadband customers," he added.
"It covers protection to help address a variety of areas parents are concerned their children may access over and above adult imagery."
Mr Thevenot added that the offer applies to home internet customers whichever broadband package they are on, and will be available to use within weeks rather than a year's time.