UK consumers are interested in signing up for broadband TV products, a new survey has suggested.
Research conducted by ISPreview.co.uk found that 57 per cent of survey respondents are potential IPTV customers.
Of the 570 survey respondents, 29.3 per cent said they were 'very interested' and 28.1 per cent claimed to have an 'average interest'.
The remaining 42.5 per cent of consumers said they are 'not interested' in signing up for subscription TV delivered via a broadband connection.
A number of broadband providers are planning to launch IPTV services in 2012, such as Virgin Media and TalkTalk.
Some 47.2 per cent of consumers said they already pay for television services, such as BT Vision or Sky.
It remains to be seen whether customers choose to switch broadband providers, or upgrade their contracts to obtain IPTV.
When selecting an IPTV provider, price may be the most important consideration for UK consumers.
The ISPreview.co.uk study found that 35.9 per cent of consumers see affordability as being most important, with good content (28.1 per cent) also crucial.
Some 17.9 per cent of consumers said they would select an IPTV broadband provider based upon the level of service performance and support on offer.
And video quality was the most important consideration for 17.9 per cent of customers.
Back in September, Point Topic predicted there will be more than 50 million IPTV users worldwide by the end of the decade.
The analyst firm forecast that around a third of Europe's 160 million broadband subscribers will be using web-enabled TV services.
Oliver Johnson, Chief Executive Officer of Point Topic, explained that IPTV adoption levels are high in France in particular.
"A number of conditions exist which has made the diffusion of IPTV through the market much easier and quicker than in others, perhaps the main driver has been competition," he stated.
"France, with Free Internet as a good example, has much clearer and more transparent tariffs for IPTV and that has not only earned the consumers trust but allowed them to align the value they derive from the services with the amount they pay."