The Welsh tourism industry is being held back by a lack of broadband coverage in rural areas, it has been claimed.
According to the Wales Tourism Alliance, tech-savvy visitors expect to be able to make bookings online and then use the internet during their trip, reports the BBC.
Chris Osborne, chair of the alliance and owner of the Fourcroft Hotel in Tenby, said businesses based in broadband not-spots are being put at "a significant disadvantage".
Pembrokeshire hotelier Andrew Evans explained how he was forced to install satellite broadband at his 46-room facility in Saundersfoot.
"A lot of corporate clients needed it so I put it in a couple of months ago," he told the news provider.
"The broadband we had was costing me business. I could not afford to mess about - I had to provide a service to my guests."
Welsh businesses are able to apply to the national government for a £1,000 bursary to tackle inadequate broadband connectivity.
The scheme has already received 1,700 applications following its launch earlier this year.