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Virgin Media is now offering PBS UK, the new British channel from US public broadcaster PBS, to its cable TV customers.

From this week, all households signed up to the firm's TV and broadband bundles are able to tune in to the channel.

PBS launched on Tuesday November 1st with a British TV premiere of Prohibition, the Ken Burns-directed three-part documentary series about the prohibition era in America.

Shows such as NOVA, American Experience, Frontline and PBS Newshour are also set to air on the UK channel.

Broadband and TV customers will be able to tune into PBS UK on Virgin Media channel 243, while content will also be available on the firm's On Demand service.

Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said the firm was "absolutely thrilled" to be a launch partner for PBS in the UK.

"This new channel opens up a whole new world of fresh, high-quality programming that's never before been seen in the UK," she stated.

"It's a welcome addition to our fantastic range of channels line and one we're sure our customers will love."

Richard Kingsbury, General Manager of PBS UK, said the firm was delighted to secure distribution with Virgin Media, which continues to attract new subscribers to its TV service.

"Virgin Media's innovative platform offers us new and exciting ways to help viewers discover our quality programmes," he stated.

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