Sky can expect a surge in new broadband subscriptions after quadrupling the value of its introductory Marks & Spencer voucher offer.
Households taking out a range of broadband bundles with the service provider can now receive a £100 gift certificate when signing up.
And with the Christmas season fast approaching, this could be the incentive consumers need to switch broadband provider.
UK consumers can receive a £100 M&S voucher when they sign up for the Sky Broadband, TV and Calls starter pack.
This bundle offers download speeds of up to 20Mb, a 2GB usage allowance, the Sky TV entertainment pack and inclusive off-peak calls.
A free Sky+ box and wireless broadband router are also included with the broadband package, which is priced at £20 per month.
For £25 per month, households can sign up for Sky Broadband, Calls and TV Extra, which offers all the same features and 93 entertainment channels.
Sky Broadband, Calls & Sky+HD Extra TV comes with a free Sky+HD box and free set-up. As well as the TV entertainment pack, subscribers receive the HD pack.
This broadband deal – which also offers 20Mb downloads and a 2GB usage allowance – costs £35.25 per month on a 12-month contract.
For households with multiple web users, the Sky Unlimited Broadband, Calls & TV extra deal may be more suitable.
As well as receiving a free Sky+ box, wireless broadband router, TV Extra Entertainment pack, off-peak calls and Sky Anytime on-demand TV access, customers can enjoy an unlimited monthly usage allowance.
This means subscribers – who pay £32.50 per month - can watch as much online content as they choose via their web browser.
Customers seeking Sky Movies and Sky Sports access can also take advantage of the £100 M&S voucher offer.
Sky Broadband, Calls & Sky+ HD Movies TV – which costs £51.25 – and Sky Broadband, Calls & Sky Sports TV – which costs from £40 per month – are also available with the offer.