Broadband outages cause stress and anxiety for internet users, a new study has indicated.
Some 51 per cent of respondents to a Sky survey said they feel a degree of angst if they are unable to access the internet, rising to 57 per cent in the capital.
Women (52 per cent) are more likely than men (46 per cent) to feel anxiety if there is a broadband outage, the service provider found.
Some 32 per cent of web users said they check their personal emails more than six times a day and five per cent check them over 20 times.
Jon Blumberg, of Sky Broadband, claimed that demand for unlimited broadband has "turned much of the nation into Gigabyte Britain".
He suggested that people are addicted to their emails and social media accounts without worrying about knowing how stuff works or who built it in the first place.
"They just want good value and reliable internet access whether they are at home, in the office, or on the move," he stated.