TalkTalk wants to be recognised as the UK's 'safest' broadband provider, Chief Executive Dido Harding has announced.
She claimed that – after the UK's four major broadband providers signed up to a new Code of Practice on parental controls – the firm already goes "above and beyond" this industry commitment.
BT, Sky, Virgin Media and TalkTalk have all agreed to promote the use of network level parental controls, and offer defences to subscribers at the point of broadband deal registration.
"TalkTalk is the only broadband provider that offers network level parental controls which protect all devices using the home connection," Ms Harding said.
She explained that the HomeSafe tool is available free of charge to all TalkTalk customers, because the firm believes in safe, affordable broadband for all.
"We also launched our security hub earlier this year which provides advice and guidance for our customers on a whole range on internet safety issues and also directs them to organisations where they can get more help," Ms Harding said.
She added that the firm will continue to work with the government, children's charities and parenting organisations to make sure it provides the best possible advice and guidance to customers on internet safety.