The UK's largest telecoms company is set to plough another £1.5 billion into its mobile broadband infrastructure over the next three years.
Everything Everywhere, the parent company of Orange and T-Mobile's UK operations, aims to further integrate its two mobile networks, upgrade existing network technology and prepare for the rollout of 4G technology.
The telecoms giant is aiming for double-digit growth in its 2012 network investment, in a bid to capitalise on rising demand for mobile broadband services.
Orange and T-Mobile customers will soon have the broadest 3G coverage as Everything Everywhere enables them to use both networks.
In the first half of 2012, the firm will further improve the cross-network signal sharing by customers' devices to automatically select the strongest signal from either network.
Over the last year, more than 22 million customers have benefitted from network sharing - using 326 billion kilobytes of data, making 1.33 billion calls, talking over 2.8 billion minutes and sending 5.5 billion texts while using a signal from the alternate network.
Everything Everywhere explained that customers are already benefitting from a 20 per cent reduction in dropped calls in localised areas.
Olaf Swantee, Chief Executive of Everything Everywhere, said that with mobile data increasing 250 per cent over the past two years, the firm is investing to deliver the UK's most reliable, biggest and best mobile data network.
"We believe the UK requires a 21st century infrastructure and are committed to rolling out 4G as soon as possible to support growing data use, connect parts of the country with little or no mobile broadband, and drive economic growth," he stated.
Fotis Karonis, Chief Technical Officer at Everything Everywhere, said the firm is aiming to construct a world-class 4G network for Britain.
"We are devoting huge resources – including our 15,000 workforce and significant investments in technology – and already trialling, learning and laying the ground-work so that we are prepared to introduce 4G services as soon as it’s feasible," he added.