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East Yorkshire incumbent KC has a new challenger in the fibre broadband market, it has been announced.

MS3 Communications has moved a step closer to launching its own fibre network by signing an agreement with the Humber Bridge Board to lay cables across the structure.

The new fibre platform, which will be independent of KC's copper and fibre infrastructures, will bring super-fast broadband to Hessle, West Hull and Hull City Centre in early 2012, reports ISPreview.co.uk.

MS3's Network and Operations Director Mike Harlington said the firm has been working on this agreement for almost a year.

"I am delighted we've finally got the green light to press on," he said.

"We have always wanted to give the people of Hull a choice and that’s exactly what we’re doing."

Bransholme West Councillor Phil Webster told the news provider he was "highly delighted" that MS3 will be opening up the market place in Hull.

"As part of the council’s commitment to attracting business to the city through the new enterprise zones, super-fast broadband was always high on the city's list of priorities," he stated.

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