UK households seeking Sky subscription TV services in time for Christmas are fast running out of time to complete their order.
With many people expected to sign up for satellite TV over the festive period, the firm has had to announce a cut-off date for pre-Christmas installations.
As such, consumers only have until midnight tonight - Friday December 16th - to sign up for a Sky entertainment bundle.
Should customers sign up for Sky broadband and TV services after today, they may be forced to wait until after Boxing Day to have their system installed.
And this means missing out on all the top films, sport and pay-TV dramas over the festive break.
As an added incentive, new Sky customers are also entitled to a £100 Marks and Spencer gift certificate, which could help reduce costs this Christmas.
The offer applies to all UK consumers joining Sky+HD and any existing customers upgrading to Sky+HD online.