Vodafone has chosen to scrap its UK home broadband service and migrate all existing customers to Plusnet.
The broadband provider has focused largely on its mobile broadband arm in recent times, at the expense of its fixed-line offering, reports ISPreview.co.uk.
Indeed, the firm has scaled back marketing for its Vodafone At Home service over the past couple of years.
With Vodafone home broadband offering download speeds of only 8Mb for £25 per month, compared to the 100Mb achieved by rival providers during 2011, the firm has now decided to exit the market.
Customers have been informed of the company's decision through an official newsletter.
They will now be migrated on to PlusNet's Extra Broadband + Talk Anytime package, which offers similar features for a similar price.
The broadband deal offers up to 20Mb downloads, unlimited overnight usage, a free wireless broadband router and no annual contract.
However, consumers will now have to contend with a 60GB per month usage allowance, rather than the unlimited downloads they have become accustomed to.
A statement from the broadband provider read: "While we believe Vodafone At Home provides great service and value for money to customers, the residential phone and broadband market in the UK is not a strategic focus at the present time.
"After assessing the whole market, we chose Plusnet as the provider that can best support Vodafone At Home customers in the future."
Vodafone described Plusnet as a "specialist" home phone and broadband provider - one which delivers an award-winning service.
The customer migration process will begin on February 7th 2012.