Consumers have the opportunity to access "a whole world of content" online and on demand via the internet, Be Broadband has claimed.
The broadband provider is urging UK households to make the most of IPTV and web-connected television services, to improve their end-user experience.
According to Be Broadband, the majority of homes already have some way of connecting their living room TV to the internet.
"There are plenty of TVs available now that are internet ready," the firm stated.
"Most are even 3D which is a great bonus. Sony’s range for example include apps such as YouTube, iPlayer, Demand5 and LoveFilm. The Apple TV will probably be something similar."
Be Broadband explained that set-top boxes - such as TiVo for Virgin Media subscribers - help turn any ordinary television into a smart TV.
These connected media devices provide access to "a wide range" of video on demand and move streaming services, the firm added.
They use apps and a media browser for local files on USB or your home network, Be Broadband explained.
"If you’ve only just bought a decent HDTV then this may be the option for you," it added.
Another option for consumers is to access online TV services through a games console, such as the PS3 or Xbox 360.
Both have access to LoveFilm, as well as the ability to store downloaded content, Broadband noted.
They also have apps, with the iPlayer, 4OD and ITV Player on the PS3 and Sky Go, 4OD and the iPlayer coming in 2012 for the Xbox 360.
"Each console has an ace up its sleeve too – a 3D Blu-ray player with the PS3 (and the ability to control your Xbox with Kinect," the firm added.
Finally, consumers can make a TV interactive simply by hooking it up to a PC or laptop.
"Blockbuster, LoveFilm and even HMV all have movie streaming services, while software such as XBMC, Boxee and Plex mean computer can become 'the' media hub for your home," Be Broadband said.