The popularity of internet-based television services is continuing to grow, according to one UK broadband provider.
Be Broadband explained that more consumers are utilising streaming services - both those available on a subscription basis and those provided by broadcasters.
The launch of Netflix in the UK means consumers can now access hundreds of thousands of films and TV shows on various devices hooked up to the net, the firm stated.
"And LoveFilm has responded by making sure it gets exclusive partners, including the BBC and ITV," Be Broadband added.
In addition, each terrestrial channel now offers a catch up TV service - with BBC iPlayer, ITV Player, 4OD and Demand 5 all available for free.
"So if it is just TV you are after then maybe all you need is to hook your laptop up to a TV and enjoy these free services that are readily available to you," Be Broadband suggested.
The firm noted that the BBC recently achieved record usage levels with the new series of Sherlock achieving 4.3 million iPlayer views the day after being aired.
"With such high usage, it seems the UK is taking streaming to a new level in 2012," the broadband provider added.