More than 28,000 homes and businesses in East Yorkshire are set to gain access to high-speed BT broadband over the next six months.
According to the Hull Daily Mail, the firm is increasing the broadband speeds on offer in Driffield, Hornsea, Withernsea, Keyingham, Market Weighton, Pocklington and Snaith.
Businesses and households across the region are set to receive access to up to 20Mb download speeds - far in excess of those currently available on BT's network.
John Anderson, BT's Regional Director for Yorkshire and the Humber region, said the firm was delighted to provide more areas with faster broadband.
"At a time of economic uncertainty, these major improvements will provide a big boost for local businesses and offer many additional educational and entertainment opportunities for local households," he stated.
"We want to go even further by working with the public sector to find ways of bringing faster broadband to areas which are geographically and commercially more challenging."
According to Mr Anderson, "nobody is doing more" to roll out faster broadband across the East Riding of Yorkshire - an area which has historically proved challenging for the firm.
But KC, the incumbent communications provider in and around Hull, is also upgrading its own network to deliver faster downloads to homes and businesses in the Humber region.
Residents in Woodmansey - a village between Hull and Beverley - recently gained access to 100Mb fibre broadband during the first phase of the firm's ultra-fast broadband rollout.
KC has pledged to connect 15,000 local homes to 100Mb broadband services, with Nick Thompson, the firm's Director of Consumer Services, saying the fibre programme represents "a key element" in its ongoing commitment to provide the fastest broadband possible.