Virgin Media has announced a major boost for its 50Mb broadband customers.
All UK households signed up to a 50Mb broadband deal with the firm are to be upgraded to 120Mb downloads in the coming weeks.
Last week, the broadband provider announced plans to increase the downloads speeds available to its 100Mb customers to 120Mb, while doubling the speeds for its 10Mb, 20Mb, 30Mb and 50Mb customers.
But with 50Mb customers set for a 70Mb speed boost in the coming weeks, they are set to be the major beneficiaries of the latest network upgrade.
At present, UK consumers can sign up for a 50Mb broadband deal from £12 per month for the first three months of their contract.
This offer - which applies to households also taking out a Virgin Media landline - has a standard monthly price of £25 per month.
In addition, customers are required to pay £13.90 per month in line rental fees.
Customers can take advantage of unlimited downloads, meaning they can download as many films and as much music as they like, and play online games.
Each broadband deal comes with a free Virgin Media Super Hub wireless 'N' modem router, allowing internet access on a range of devices throughout the home.
Subscribers taking out a Virgin Media phone line receive unlimited weekend calls to UK landline numbers and Virgin mobiles.
They also benefit from a free installation worth £49.95, helping to keep start-up costs to a minimum.
Other features of a Virgin Media 50Mb broadband deal include Spotify Premium free for six months, automatic backup, unlimited online storage and 24/7 online and phone-based support.
Households wishing to take out a 50Mb broadband deal without a Virgin Media landline are required to pay £30 per month for the first three months, rising to £35 for the remainder of their contract.