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UK broadband providers need to do more to bring super-fast internet services to rural communities, according to KC.

Nick Thompson, Director of Consumer Services at the Hull-based provider, said the UK's digital targets will be missed unless the industry does more in the countryside.

He explained that KC's service area is "disproportionately rural" compared with the rest of the country, but the firm remains committed to delivering a universal minimum 2Mb by the end of March.

Speaking to ISPreview.co.uk, Mr Thompson said KC would also be delivering 100Mb broadband to 15,000 local homes and businesses in East Yorkshire by the end of the year.

"If the UK is going to meet the government and EU targets and lead the rest of the world in super-fast broadband by 2015, service providers need to ensure the whole country is connected," he added.

"Failure to do so could cause long-term damage to rural communities and will only widen the digital divide."

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