The popularity of dongles, media tablets and other mobile broadband devices soared during the second half of 2011, it has been reported.
According to Allot Communications' latest MobileTrends Report, data traffic grew by 83 per cent during Q3 and Q4.
The rising popularity of video streaming, which accounted for 42 per cent of usage, saw mobile broadband data consumption rise.
YouTube alone was found to be responsible for 24 per cent of total broadband traffic, up from 22 per cent in the first half of the year.
But the fastest growing applications were found to be VoIP and instant messaging.
Andrei Elefant, Allot's Vice-President of Marketing and Product Management, said the "phenomenal growth" of these services represents both a challenge and an opportunity for mobile operators.
"Intelligent, application-based data pricing is the way forward for operators, allowing them to maximise data revenues based on its true value to subscribers," he claimed.