Sky TV and broadband customers have the opportunity to tune into ESPN for free, but only for one weekend.
From 6am on Friday February 3rd to 6am on Monday February 6th, four of the broadcaster's subscription channels will be available to Sky customers.
This is sure to excite sports fans, who ordinarily would have to pay to watch live UK and international action on ESPN, ESPN HD, ESPN America and ESPN America HD.
Consumers will have the opportunity to enjoy the firm's coverage of domestic and international football, basketball, tennis and the Ultimate Fighting Championship.
They will also be able to watch live studio shows, with all the news, views and analysis.
Football takes centre stage over the Free Weekend, with title contenders Manchester City lining up against Martin Jol's Fulham from 4:30pm on Saturday.
Sky subscribers are also able see Borussia Dortmund take on FC Nuremburg and FC Kaiserslautern play FC Cologne in the German Bundesliga.
From the NBA, ESPN will show the New York Knicks against the Boston Celtics, a match-up sure to whet the appetite of basketball fans.
And coverage of the Open Sud de France - the latest stop on the ATP tour - is sure to appeal to tennis enthusiasts, particularly on the back of a thrilling Australian Open.
ESPN will also show the UFC 143 live from Las Vegas as Nick Diaz fights Carlos Condit for the UFC Interim Welterweight Championship.
Jeroen Oerlemans, ESPN Vice-President for TV Channels in Europe, Middle East & Africa, said millions of UK fans have already discovered the great range of great sport ESPN offers.
He explained that the broadcaster now has the rights to a host of top action, from the Barclays Premier League to Serie A, to cricket, darts, motorsports and UFC.
"This is a great opportunity for us to introduce that to millions more and let them sample the programming ESPN has on offer," he added.
ESPN is available to Sky TV and broadband customers in the UK on channel 417.