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Virgin Media says it is willing to engage with countryside groups on the controversial issue of broadband for rural areas.

However, the broadband provider has stopped short of pledging private funding to the rollout of fibre services in remote areas - for now at least.

In an interview with ISPreview.co.uk, a Virgin Media spokesperson said its doors "have always been open" to groups such as the Country Land & Business Association (CLA) who are campaigning for more investment in rural Britain.

Virgin Media is keen to help find solutions to the problem of poor connectivity in rural areas, they added.

However, the spokesperson suggested the broadband provider - whose fibre network covers ten million UK homes - will not be changing its rollout strategy.

"We have invested over £13 billion of private money in building our network to half the country and, while we continue to expand our reach, we are doing so within our own means," they added.

Last week, the CLA accused Virgin Media of "ignoring" homes and businesses in the countryside to give areas that already have good broadband even faster connections.

This came after the firm pledged to double the download capabilities of many customers, and increase maximum speeds to 120Mb. 

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