Residents in a Gloucestershire village are attempting to persuade Virgin Media to deploy super-fast broadband services for their use.
Homeowners in Kingsway - a village with a population of over 3,000 - have started a petition to encourage the firm to deploy broadband, TV and phone services locally.
Speaking to This is Gloucestershire, Kingsway Villagers' Barry Kirby said there is currently a lack of choice where cable TV and internet services are concerned.
"We have made a number of representations to Virgin Media but they have just told us there are no plans in the pipeline," he stated.
"I really don't understand their thinking; we have hundreds of people wanting this in an estate that is set to grow to 3,600 homes in the coming years."
A Virgin Media spokesperson said that while the firm would like to provide broadband services to all, it has to "carefully consider" where deployments can be made for commercial gain.
The firm recently announced that its network has extended within reach of ten million UK homes and businesses.