Virgin Media is raising its broadband prices, but denies this has anything to do with its ongoing network upgrades.
The broadband provider recently announced plans to double the broadband speeds of its fibre customers, up to a maximum of 120Mb, for free.
But according to the Inquirer, the cost of Virgin Media broadband packages are actually on rise.
Speaking to the news provider, a spokesperson for the telecoms firm dismissed the suggestion that the cost hike is linked to the free broadband upgrade.
He claimed that the broadband speed doubling programme is being paid for by £110 million earned through the sale of Vmtv to Sky in 2010.
"There is no charge associated with the upgrade and when customers have their broadband boosted they will not see an increase in their bill as a result of this," the spokesperson added.
"The annual price changes coming into effect in April are unconnected with this programme."
Virgin Media is set to increase 10Mb download speeds to up to 20Mb, 20Mb to 40Mb and 30Mb to 60Mb, while customers on the 50Mb and 100Mb tariffs are being lined up for up to 120Mb broadband.