BT subscribers are being given the opportunity to win tickets for the summer's fast-approaching Olympic Games.
The broadband provider is giving away free pairs of tickets to its customers every week up until July as part of a sports-themed promotion.
All consumers have to do is register online - this will see them enter a weekly prize draw to win pairs of tickets.
BT subscribers can also win by matching an existing Olympic or Paralympic record by using their BT home phone, BT Wi-Fi or BT Vision.
The firm will publish 'records' to match every week, and then invite customers to join in the fun - giving them the opportunity to make multiple competition entries and increase their chances of winning.
For instance, BT home phone users can enter by making a call that lasts as long as an Olympic or Paralympic record for that week.
"You can try to match the record as many times as you want within the weekly competition," BT stated.
"If it's a sprint event you're going for, you better make it quick."
As another example, BT Wi-Fi users may qualify for the competition through a 'middle-distance' event.
"Each week match the record by the total time you're logged in to BT Wi-Fi hotspots and you could be in with a chance too," the broadband provider stated.
And BT Vision viewers can equal the medal haul of an Olympian or Paralympian athlete with the number of on-demand programmes they watch.
"This could be your ticket to the London 2012 Olympic Games. Register now for your chance to win," BT urged.
The London 2012 Olympics get underway on July 27th.